eCommerce
Marketing Strategy
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Getting
eCommerce
marketing strategy
right from the start.
At VASO Group, we have found a niche that other agencies don’t seem to fill. There’s a pretty big first step that often seems to go unnoticed. Rather than diving straight into KPI targets and SEO on Amazon, we like to take a step back and, in partnership with our clients, ask a few questions:
What are we trying to achieve in the first place? What’s the life cycle of the product? Are we sure that a low ACOS is really the target that is going to move the needle, or is there some other KPI that is more indicative of performance at this stage in the game?
We can help you determine if your product needs a little more brand awareness or a little more efficiency. We can help you understand what Amazon PPC can and cannot do for your brand, and with the help of all of our various organizational capabilities, ensure that PPC is playing the correct role in the bigger picture of Amazon’s A10 Algorithm. In short, we can provide clarity in the wild wild world of Amazon advertising.
Understand your customer
insights to make every
message relevant
Get the white paper
At Vaso Group
We Specialize In
Start with
researching the
shopper journey for your
product
To put it more formally for your leadership team, VASO Group’s marketing team approaches your product with a holistic, multi-tiered approach to developing a marketing strategy that aligns with your goals.
We start with researching the shopper journey for your product and then marry this information to the data our analytics team provides on seasonality and overall category trends.
Taking our cues from these important first conversations we determine what levers to pull on Amazon and Walmart Marketplace and what KPIs to measure to make sure our campaigns continue to ladder up to your ultimate goals.
We are with you every step of the way to strategize, build, and continue to optimize your campaigns in every way, from merchandising campaigns and keyword research to bid adjustments and daily budgets.
“As a team, simplifying our workflow is a top priority, so having our contacts, SMS, and email in one place helps us a ton!”
Increase in sales
Customer Engagement
Let’s Get To Work
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