Privacy Policy

Effective Date: October 21, 2025
Last Updated: June 3, 2026

Since VASO Group values transparency in our dealings, we want that value to extend to every part of our organization. This Privacy Policy explains what information we collect, why we collect it, how we use it, and when it may be disclosed to third parties.

VASO Group LLC (“VASO Group,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit vasogroup.com (the “Website”). Please read this policy carefully. If you do not agree with its terms, please discontinue use of the Website.

This policy applies solely to information collected through the Website and does not govern information obtained through other channels, such as client service agreements, partner portals, or third-party platforms.

1. Who We Are

VASO Group LLC is a full-service eCommerce agency founded in 2014 and headquartered in Dallas, Texas. We specialize in online retail across all digital channels, including Amazon and Walmart.com.

Contact us:

  • Website: vasogroup.com
  • Email: info@vasogroup.com
  • Phone: (214) 416-0294

2. Information We Collect

2.1 Information You Provide Directly

When you interact with us through contact forms, newsletter sign-ups, whitepaper downloads, or other features on the Website, we may collect:

  • Name (first and last)
  • Business name and title
  • Email address
  • Phone number
  • Mailing address (city, state/province, ZIP/postal code, country)
  • Any other information you voluntarily submit

2.2 Information Collected Automatically

When you visit the Website, we and our service providers automatically collect certain technical and usage data, including:

  • IP address and approximate geographic location
  • Browser type, version, and language preference
  • Operating system and device type
  • Referring website (the URL you came from)
  • Pages visited, time spent on pages, and navigation path
  • Date and time of access
  • Clickstream data and interactions with page elements

2.3 Information from Third Parties

We may receive information about you from third-party services (such as advertising platforms and analytics providers) when you interact with our ads or content on external sites. Any such data is handled in accordance with this policy and the third party’s own privacy policy.

3. How We Collect Information

3.1 Contact and Lead Forms

Information submitted through forms on the Website (including contact, quote, and whitepaper request forms) is stored in our database along with submission metadata: timestamp, originating IP address, and browser/user-agent string.

3.2 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to operate and improve the Website. Cookies are small text files stored on your device. We use the following categories:

  • Strictly Necessary Cookies – Required for the Website to function (e.g., session management, security tokens). These cannot be disabled.
  • Functional Cookies – Remember your preferences (e.g., language, login state) to improve your experience. Login cookies persist for two days; “Remember Me” extends this to two weeks. Preference cookies last up to one year.
  • Analytics Cookies – Collect aggregated, anonymized data on how visitors use the Website (e.g., pages viewed, time on site) to help us improve content and performance.
  • Advertising/Targeting Cookies – Used by Google Ads and similar platforms to serve relevant ads based on your browsing behavior on other websites.

You may control or disable non-essential cookies through your browser settings or a cookie management tool. Note that disabling cookies may affect Website functionality. To opt out of interest-based advertising by Google, visit: https://adssettings.google.com.

3.3 Analytics

We use Google Analytics 4 to understand how visitors interact with the Website. Google Analytics collects data such as session duration, pages visited, and traffic sources. Google may use this data consistent with its own privacy policy, available at https://policies.google.com/privacy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

3.4 Performance and Caching

The Website uses LiteSpeed Cache to improve load times. Cache files are temporary duplicates of web pages and are not shared with third parties except as necessary to obtain technical support from the cache vendor. We may also use QUIC.cloud services for temporary data processing; see https://quic.cloud/privacy-policy/ for details.

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data on the following legal bases:

  • Performance of a Contract – To provide services you have requested or to take pre-contractual steps at your request.
  • Legitimate Interests – To operate and improve the Website, prevent fraud, and support our marketing activities, where those interests are not overridden by your rights.
  • Consent – Where we rely on your consent (e.g., for marketing communications or non-essential cookies), you may withdraw it at any time without affecting the lawfulness of prior processing.
  • Legal Obligation – To comply with applicable laws and regulations.

5. How We Use Your Information

We use collected information to:

  • Respond to your inquiries and fulfill service requests
  • Send marketing communications, newsletters, and promotional materials (with your consent or where otherwise permitted by law)
  • Analyze Website traffic and user behavior to improve content and functionality
  • Deliver targeted advertising through Google Ads and similar platforms
  • Detect, investigate, and prevent fraudulent or unauthorized activity
  • Comply with legal obligations and enforce our agreements
  • Operate internal business functions such as record-keeping and reporting

6. How We Share Your Information

We do not sell your personal information. We may share it only in the following circumstances:

  • Service Providers – We share data with trusted vendors (e.g., hosting, analytics, email marketing, CRM) who process it on our behalf under contractual data processing agreements. These providers are authorized to use your data only as necessary to provide services to us.
  • Advertising Partners – We share non-personally-identifying data with advertising partners (e.g., Google) to enable interest-based advertising.
  • Business Transfers – In connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your data may be transferred to the successor entity. We will notify you via email or a prominent notice on the Website before your data becomes subject to a different privacy policy.
  • Legal Compliance and Protection – We may disclose your data when required by law (e.g., subpoena, court order, regulatory demand), or when we believe in good faith that disclosure is necessary to protect our rights, prevent fraud, ensure the safety of any person, or investigate illegal activity.

7. International Data Transfers

Your personal information is stored and processed in the United States. If you are located outside the United States, please be aware that U.S. privacy laws may differ from those in your country. When we transfer personal data internationally, we implement appropriate safeguards—such as Standard Contractual Clauses approved by the European Commission—to ensure your data receives adequate protection.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to:

  • Provide and improve our services
  • Comply with legal, accounting, or regulatory obligations (typically 3–7 years depending on applicable law)
  • Resolve disputes and enforce agreements

When personal information is no longer required, we securely delete or anonymize it. Registered users may request deletion of their account and associated data at any time (subject to legal retention requirements).

9. Your Privacy Rights

9.1 Rights for EEA, UK, and Swiss Residents (GDPR)

If applicable law grants you these rights, you may request to:

  • Access – Obtain a copy of the personal data we hold about you
  • Rectification – Correct inaccurate or incomplete data
  • Erasure (“Right to Be Forgotten”) – Request deletion of your data, subject to legal retention obligations
  • Restriction – Request that we limit processing of your data
  • Portability – Receive your data in a structured, machine-readable format
  • Objection – Object to processing based on legitimate interests or for direct marketing purposes
  • Withdraw Consent – Where processing is based on consent, withdraw it at any time

To submit a request, email us at info@vasogroup.com. We will respond within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

9.2 Rights for California Residents (CCPA / CPRA)

California residents have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know – Request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months, including the sources of collection, business purposes for collection, and categories of third parties with whom we shared it.
  • Right to Delete – Request deletion of personal information we collected from you, subject to certain exceptions.
  • Right to Correct – Request correction of inaccurate personal information.
  • Right to Opt Out of Sale or Sharing – We do not sell personal information. We do not share personal information with third parties for cross-context behavioral advertising in exchange for monetary or other valuable consideration.
  • Right to Limit Use of Sensitive Personal Information – To the extent we process sensitive personal information, you may direct us to limit such use.
  • Right to Non-Discrimination – We will not discriminate against you for exercising any CCPA/CPRA right.

To exercise these rights, email us at info@vasogroup.com or call (214) 416-0294. We will verify your identity and respond within 45 days (extendable by an additional 45 days with notice). You may designate an authorized agent to submit requests on your behalf.

9.3 Rights for Other Jurisdictions

Residents of other jurisdictions (including but not limited to Virginia, Colorado, Connecticut, and Texas) may have similar privacy rights under applicable state law. To exercise any such right, contact us at info@vasogroup.com.

10. Children’s Privacy

The Website is not directed to children under the age of 13 (or 16 where required by applicable law), and we do not knowingly collect personal information from children. If we learn that we have inadvertently collected personal information from a child under the applicable age threshold, we will promptly delete it. If you believe we have collected such information, please contact us immediately at info@vasogroup.com.

11. Data Security

We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • SSL/TLS encryption for data transmitted to and from the Website
  • reCAPTCHA to prevent automated form abuse
  • Access controls limiting data access to authorized personnel
  • Employee training on data handling and security practices

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your information, we cannot guarantee absolute security. In the event of a data breach that is likely to affect your rights and freedoms, we will notify affected individuals and, where required, relevant supervisory authorities in accordance with applicable law.

12. Third-Party Links

The Website may contain links to external websites not operated by VASO Group (for example, reference articles in our blog). We have no control over and assume no responsibility for the content, privacy policies, or data practices of third-party sites. We encourage you to review the privacy policy of any third-party site you visit.

13. Third-Party Services

We currently use the following third-party services that may collect or process data about Website visitors:

  • Google Analytics 4 – Web analytics. Privacy policy: https://policies.google.com/privacy
  • Google Ads – Interest-based advertising. Opt-out: https://adssettings.google.com
  • Google Tag Manager – Tag management. Privacy policy: https://policies.google.com/privacy
  • LiteSpeed Cache / QUIC.cloud – Performance caching. Privacy policy: https://quic.cloud/privacy-policy/

We may update this list as services change. This section reflects current usage as of the effective date above.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email or by posting a notice on the Website. Your continued use of the Website after any changes constitutes your acceptance of the revised policy. We encourage you to review this page periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: info@vasogroup.com
  • Phone: (214) 416-0294
  • Website: vasogroup.com/contact-2/
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