Reporting for eCommerce

Understand Amazon attribution model with VASO Group. Here, data drives our decisions, from determining which of your products are suitable to sell online to what category of products benefit the most from advertising.

Understanding Amazon Attribution to inform your decisions.

By definition, analytics is “the systematic computational analysis of data or statistics.” The definition is hard enough to understand, nevermind the actual work. You need someone to guide you through the data and statistics that matter most to your Amazon listings and marketing campaigns.

Amazon’s out-of-the-box reporting capabilities are less-than-impressive. We offer bespoke data and analytics reporting and management that enables you to measure the impact of current activity on Amazon.

Inform Your Decisions with Accurate Data

By marrying our knowledge of the Amazon attribution model and data aggregation/analytics, our numbers experts can provide these kinds of data over the course of your partnership with us. We are also more than happy to create customized data solutions for your business as needed.

This data can include information on past sales volumes, pricing trends, seasonality, and customer demographics. Analyzing this data can help make informed decisions about pricing strategies, inventory levels, and product launches.

Access to data on advertising campaigns, click-through rates (CTR), conversion rates, and return on ad spend (ROAS) is essential. This information helps create effective advertising campaigns and allocate budgets wisely.

Inventory data include current inventory levels, sales velocity, reorder points, and lead times. Also include insights into which products are slow-moving or fast-selling to manage inventory efficiently.

Tracking chargeback data helps identify recurring problems and work with suppliers to rectify them, which is crucial for maintaining a healthy seller account on Amazon.

Monitoring PO fill rates ensures that suppliers are meeting their commitments and that there are no disruptions in the supply chain.

Keeping an eye on the competitive landscape involves monitoring competitor pricing, product listings, customer reviews, and market trends. Understanding what competitors are doing can help make strategic decisions to stay competitive.

Customer feedback and reviews provide valuable insights into product quality and customer satisfaction. Monitoring and analyzing this data helps address any issues, improve product listings, and enhance the overall customer experience.

Go Beyond
The Dashboard

We gather the basic Amazon data from platforms such as Vendor Central. We dig out squirreled away data from the hidden corners of Seller Central. We gather and organize that data, creating a historical reference along with relevant terms. That means fewer macro terms like “office”  and more nuanced terms like “dry erase board.” That means giving you granular certainty that you’re making the best informed decisions.

We offer analytical reports that are both personalized and interactive. Such reports may include monthly recaps, historical on hand, chargebacks, and PO acceptance rates. Our Amazon attribution can enhance your overall business strategy by giving detailed conversion metrics of activity on Amazon. Our analytics team will support you as you reach your brands goals. That’s how you level up as an Amazon seller.

Our Reporting Tools

This is the way to straightforward, no guesswork eCommerce selling.


Domo is a cloud-based data analytics and business intelligence platform that helps organizations gather, analyze, and visualize data from various sources. In the right hands (ours), Domo can produce personalized reports that fit your business needs.

Helium 10

Helium 10 is a comprehensive suite of eCommerce research and optimization tools designed to help Amazon sellers and vendor succeed in the highly competitive online marketplace.


Pacvue is a leading eCommerce management tool that specializes in providing advertising and retail optimization solutions for brands selling their products on online marketplaces, such as Amazon, Walmart, and others. Pacvue helps businesses optimize their eCommerce advertising campaigns, maximize visibility, and drive sales.


Semrush is a versatile and powerful tool for researching the omnichannel advertising market, making it easy for our team of marketing experts to optimize websites, conduct competitor research, and stay competitive in the online landscape.

“VASO Group is a great partner, absolutely committed and invested in Party City’s digital expansion on the Amazon marketplace.”

Vish Bharadwaj

Vish Bharadwaj

VP of Ecommerce and Marketplaces


Advertising Cost of Sales YOY


Return on Ad Spend YOY

Let’s Get To Work

Reach out for an initial conversation and see how we can help you grow your business on Amazon.