SEO (Search Engine Optimization) on Amazon and is the practice of optimizing product listings to improve their visibility and rankings within the search results of these ecommerce platforms. Effective SEO strategies help your products appear higher in search results, increasing the likelihood of attracting potential customers.

We Help You Master Amazon SEO with a Comprehensive Approach

At VASO, our content experts have extensive experience in crafting engaging content that attracts customers and encourages them to click “add to cart.” Our multipoint approach focuses on both front and back-end content, ensuring your content is favored by the Amazon algorithm but still has a human touch to impress buyers.

Optimized Product Titles

Craft concise and informative product titles that include relevant keywords. Place the most important keywords at the beginning of the title.

High-Quality Images

Use high-resolution images that showcase your product from multiple angles. High-quality images enhance the user experience and help customers make informed decisions.

Keyword-Rich Product Descriptions

Write detailed product descriptions that incorporate relevant keywords naturally. Highlight the key features and benefits of your product.

Bullet Points and Features

Use bullet points to outline the main features and advantages of your product. Make sure to include relevant keywords and address customer pain points.

Backend Keywords

Utilize backend search terms to include additional keywords that may not fit in the visible product listing. These keywords contribute to search relevance.

Amazon A+ Content (Enhanced Brand Content)

If you have Brand Registry, leverage A+ Content to enhance your product listings with visually appealing and informative content.


Subtlety is the Game of Amazon SEO

While it is hard to imagine the impact of good content, you can easily think of how bad SEO practices like keyword stuffing negatively affect user perception of a brand and its product. That’s why when you choose our Amazon SEO services, you won’t see the same keyword being repeated 5 times in a product title to increase density. We value informative and carefully crafted content that speaks to customers. With truly compelling brand and product content, you have a competitive edge over your competitors, and are right on track to meet your sales goals.

Increased Visibility

Well-optimized product listings rank higher in search results, leading to increased visibility and more clicks.

Higher Conversion Rates

Clear and informative listings help customers make informed purchasing decisions, leading to higher conversion rates.

Enhanced Brand Image

Consistent and detailed product information enhances your brand’s credibility and trustworthiness.

Long-Term Benefits

Optimized product listings can have long-lasting benefits, driving organic traffic and sales over time.

Amazon SEO Services that Understand the Algorithm to Boost Your Performance

At VASO, we strive for data-supported SEO that garners results and boosts traffic for our clients. Through keyword research and other strategies, we create, improve and optimize your content to increase organic search rankings.

Keyword Research

Utilizing the most up-to-date resources like reverse product lookups, keyword research software like Helium 10’s “Magnet” and other tools, we determine the most high-performing, relevant keywords we can use to improve your listings’ organic search rankings.

Competitor Content Analysis

By analyzing what has and hasn’t worked successfully for your greatest competition, we can assist you in learning from other companies and determining the best course of action for improving your SEO and attracting your ideal consumers

Existing Content Optimization

After performing an audit of your existing content, our team of creatives will identify your content’s strengths and weaknesses, then make adjustments accordingly to make the most use of what material you already have.

New Content Creation

With a plethora of knowledge unique to your brand at our disposal, we can move forward with creating new content that is fully optimized and will support your business’s best possible growth from the moment it is implemented.

This 4-step process ensures your content is up to date and most relevant to current shopping trends, allowing for higher ranking in search results and increased conversion rates.

“We could have never grown as fast as we have on Amazon FBA, without the VASO Group.”

Mark W. Carello

Mark W. Carello



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Let’s Get To Work

Reach out for an initial conversation and see how we can help you grow your business on Amazon.