Expand your reach with Amazon DSP Advertising. Turn strangers into purchasers and repeat buyers with our full funnel marketing strategies.
Amazon DSP (Demand-Side Platform)
Amazon DSP (Demand-Side Platform) advertising is a programmatic advertising solution offered by Amazon that enables advertisers to reach their target audience across a wide range of Amazon-owned websites and apps, as well as third-party platforms, through real-time bidding. Amazon DSP advertising is an important part of the marketer’s tool kit because it expands a brand’s reach to users outside of the online shopping platform, allowing them to appeal to a much larger audience.
At VASO, our DSP certified experts can guide you through the different nuances of the advertising avenue and work with you to create a personalized media plan that will meet your business’s needs.
We Maximize Your Potential with the Complete Amazon DSP Advertising Solution
We have a fundamental understanding of the features that Amazon DSP offers, and use them strategically to play to your strengths:
Amazon DSP offers precise audience targeting options based on factors like demographics, shopping behavior, interests, and more. This ensures that your ads are shown to the most relevant potential customers.
Amazon DSP operates on a programmatic buying model, which means that ad placements are purchased through automated real-time bidding (RTB). This allows for efficient and effective ad placements across a variety of platforms and devices.
With Amazon DSP, you can reach users across multiple devices, including desktops, smartphones, tablets, and connected devices, ensuring your message reaches potential customers wherever they are.
Amazon DSP provides access to premium placements on Amazon’s own websites and apps, such as Amazon.com, Amazon Fire TV, IMDb, and more. This allows us to leverage Amazon’s vast user base.
In addition to Amazon properties, DSP advertising also enables ads to be displayed on third-party websites and apps that are part of Amazon’s advertising ecosystem. This extends your reach beyond Amazon’s platforms.
Amazon DSP provides detailed analytics and reporting, which makes it easy to track key metrics, monitor campaign performance, and adjust strategies based on data-driven insights.
DSP campaigns can be tailored for both brand awareness and performance goals.
Amazon DSP supports various ad formats, including display ads, video ads, and more. This allows for creative flexibility to showcase products and brand messages effectively.
We Tailor DSP Strategy to Your Needs
Amazon DSP advertising is a powerful tool to extend reach and engage with potential customers across various digital touchpoints. However, you might catch yourself optimizing towards too many KPIs and losing focus. Our approach ensures a clear understanding of your target audience and campaign objectives to make the most out of the platform’s capabilities.
We create a detailed targeting strategy that brings your ads to the correct audience.
We zero in on awareness or conversion campaigns, or balance between the 2 types based on your business goals.
We use data to inform our optimization decisions. No sixth sense here.