Data Analytics

Our fully customizable Amazon data analytics solution gives you the most accurate and complete look at your business, with real-time data and up-to-date forecasting that track your objectives and inform your optimization decisions.


Reporting is an important part of eCommerce, as it informs every part of our journey with you into the land of Amazon, and the like. At VASO, we live and breathe data: data drives our decisions, from determining which of your products are suitable to sell online, what category of products benefit the most from advertising, or if your catalog needs additional support like Brand Protection. This is the way to straightforward, no guesswork eCommerce selling.

Inform Your Decisions with Accurate, Real-Time Data

Our numbers experts will collect and sort these kinds of data over the course of your partnership with us. Keep in mind that this is not an exhaustive list, and we are more than happy to create customized data solutions for your business as needed.

Historical Sales Data

To conduct business successfully, individuals or teams involved in selling products on Amazon need access to historical sales data for the products they want to sell. This data can include information on past sales volumes, pricing trends, seasonality, and customer demographics. Analyzing this data can help make informed decisions about pricing strategies, inventory levels, and product launches.

Advertising Data

Preparation for advertising on Amazon involves understanding which products are top sellers and what advertising strategies have been successful in the past. Access to data on advertising campaigns, click-through rates (CTR), conversion rates, and return on ad spend (ROAS) is essential. This information helps create effective advertising campaigns and allocate budgets wisely. See how Pacvue helps our marketing team optimize better.

Inventory Data

Maintaining optimal inventory levels is crucial to prevent stockouts or overstock situations. Individuals or teams involved in selling products on Amazon need data on current inventory levels, sales velocity, reorder points, and lead times. They also need insights into which products are slow-moving or fast-selling to manage inventory efficiently. See how Pacvue helps you replenish your stock with ease.

Chargeback Data

Chargebacks occur when there are issues with product quality, delivery, or compliance. Tracking chargeback data helps identify recurring problems and work with suppliers to rectify them, which is crucial for maintaining a healthy seller account on Amazon.

Purchase Order (PO) Fill Rate

This metric measures the percentage of purchase orders that are filled accurately and on time. Monitoring PO fill rates ensures that suppliers are meeting their commitments and that there are no disruptions in the supply chain.

Competitive Analysis

Keeping an eye on the competitive landscape involves monitoring competitor pricing, product listings, customer reviews, and market trends. Understanding what competitors are doing can help make strategic decisions to stay competitive. See how Helium 10 analyzes and pinpoints gaps in the market so you can stand out.

Customer Feedback and Reviews

Customer feedback and reviews provide valuable insights into product quality and customer satisfaction. Monitoring and analyzing this data helps address any issues, improve product listings, and enhance the overall customer experience.

Our Reporting Tools

This is the way to straightforward, no guesswork eCommerce selling.


Domo is a cloud-based data analytics and business intelligence platform that helps organizations gather, analyze, and visualize data from various sources. In the right hands (ours), Domo can produce personalized reports that fit your business needs.

Helium 10

Helium 10 is a comprehensive suite of eCommerce research and optimization tools designed to help Amazon sellers and vendor succeed in the highly competitive online marketplace.


Pacvue is a leading eCommerce management tool that specializes in providing advertising and retail optimization solutions for brands selling their products on online marketplaces, such as Amazon, Walmart, and others. Pacvue helps businesses optimize their eCommerce advertising campaigns, maximize visibility, and drive sales.


Semrush is a versatile and powerful tool for researching the omnichannel advertising market, making it easy for our team of marketing experts to optimize websites, conduct competitor research, and stay competitive in the online landscape.

API & Automation

We aim to streamline operations, improve efficiency, and enhance customer experience through API integration and automation. Let the machine do the compiling of data for you, and you can focus on analyzing it for valuable insights. No more manually pulling reports from Vendor or Seller Central and plugging them into Excel; our data wizards can seamlessly connect your ecommerce profiles with various marketplaces, third-party systems, and internal tools. This integration streamlines inventory management, product catalog updates, and other critical operations, ensuring consistent and accurate information across all sales channels.

eCommerce API Integration Right at Your Fingertips

Our data solution connects platform with platform so they speak directly to each other, reducing human error while extracting and uploading data from one source to the other.

Connect to Any Data Source

Data Virtuality Pipes provides a wide range of connectors to connect to various data sources, including Amazon, Walmart, Shopify, Google Ads and more. This flexibility allows us to bring together data from various sources and give you the full picture, not just the pieces.

Customized API

We develop customized APIs that facilitate efficient data exchange and synchronization across different platforms.

Custom metrics

We create custom metrics from existing API-sourced metrics for a more personalized view of your business.


Data Done the Right Way, Your Way

Data drives the ecommerce industry. The right data at the right time makes all the difference. As such, our automated analytics and reporting systems are designed to provide you with real-time insights into your business performance, effectively removing busy work from your everyday operations. We integrate with data warehouses, business intelligence tools (like Pacvue), and visualization platforms (like Domo) to collect, analyze, and present data from various sources. Our approach ensures that you have access to actionable insights, enabling data-driven decision-making.

Taking it a step further, we can automate the generation of custom reports and dashboards, so you can monitor KPIs that are important to you and identify growth opportunities. By adopting these core principles of API integration and automation, we make sure you are fully equipped for success in the competitive ecommerce landscape.

The Amazon Brand Registry is available to all sellers. When vendors encounter a snag, we have the experience to resolve conflicts and achieve resolutions for your brand. Instead of wasting your time managing cases and dealing with often frustrating support tickets, let us work our magic. Better yet, depend on us to prevent infringement and strengthen your Brand presence in the first place. We can leverage old items to boost new items, launching new products based on, for instance, existing colorways. Something as simple as variating, or grouping similar collection items together, can help showcase your brand. Our dedicated content team has a few tricks as well.

How We Help Protect Your Brand

USPTO Brand Registry

Amazon Brand Registry requires brands to be registered with the US Patent & Trademark Office in order to access its tool. As the first step, our account managers help register your brand with USPTO to qualify for Brand Registry.

Amazon Brand Registry

Once you have a pending or approved trademark, we enroll your brand with Brand Registry, the Amazon program designed to protect brands’ registered trademarks and intellectual property. You can also choose to enroll in the IP Accelerator program to gain quicker access to Brand Registry benefits.

Amazon Project Zero

Project Zero empowers brands with automated counterfeit removal tools, allowing you to quickly detect and combat infringing listings independently without needing to report them to Amazon.

Amazon Counterfeit Crimes Unit

We can help you submit a direct report of product violation to Amazon through the Counterfeit Crimes Unit. Amazon Counterfeit Crimes Unit partners with brands and law enforcement agencies around the world to protect customers and brand owners by holding counterfeiters accountable.

Amazon Transparency Program

The Amazon Transparency Program allows brands to apply unique QR codes to each unit of their products during manufacturing. These codes are scanned by Amazon for verification and give the customers the ability to verify their purchase, ensuring the authenticity of the product.

Brand Analytics

From the Brand Analytics dashboard, you can access data on search terms, purchase behavior, customer demographics, customer loyalty, and market share metrics. From there, we can advise on a protection and marketing strategy that helps you outthink and outgrow the 3Ps.