Advertising

We leverage the powerful tools of Amazon Advertising, Walmart Advertising, and Google Ads to place your products in front of the right customers at the right time. Choose VASO as your trusted Amazon Advertising agency.

Amazon Marketing Done Right.

Advertising effectively is a science. And much like scientists, we conduct extensive research before jumping into action and pushing buttons. That way, we can eliminate the majority of ineffective approaches from the get go and refine the optimization process for overall less work in the long run. The key is to understand how your product behaves on the market and what your business goals are. Otherwise, we can easily end up chasing vanity metrics that don’t benefit your bottom line, all the while throwing money to the Amazon PPC algorithm for little return.

Setting Business Goals

Do you want more sales? Expand your overall reach, or improve your conversion rate? Maybe you want to bring attention to a specific new product launch, or trying to clear warehouse inventory of soon-to-be-discontinued items? From a bird’s eye view, these goals lead to the same destination: growing the business. As such, you need to understand what KPIs are fit for assessing performance and informing your optimization efforts along the way.

Learning Your Inventory

Consumers change their phones every year, but hold off on purchasing a new car until at least a few years down the line. If your ads catch them in a period of non-purchase, then you’ve wasted money for a click that doesn’t convert. Our team makes it a point to understand the life cycle of your products on Amazon to make sure ads can present them in front of a customer who is actively buying instead of just browsing.

Understanding Demand and Seasonality

Are there 50,000 or 5 million people searching for your product this time of the year? How about next month, or during the holidays? Advertising to a non-existent audience is almost like when a tree falls down in a secluded forest – does it make a sound if nobody hears it? Gauging the demand and seasonality for your product helps us understand when to go big and when to be conservative so we can make the most return on your investment.

Tapping into the Market

Are there others digging in your gold mine? Stiff competition means it’s harder for you to get a seat at the (digital) table. We study what other players are doing, then find gaps in their approach to help you stand out more with less resources.

What is PPC?

PPC (Pay-Per-Click) advertising is a means for ecommerce sellers to promote their products directly to target audiences. Simply put, advertisers pay a small fee every time a customer clicks on their ads. Usually known as a fundamental component of ecommerce marketing; its impact is everything but elementary.

At VASO, our Amazon and Walmart.com experts do the marketing based on your business’s needs, not the industry’s benchmarks. Our carefully crafted, personalized PPC advertising strategy ensures the right customers make their way to your product detail pages, reducing excess investment on unqualified leads.

We Reach Your Shoppers at Every Step of Their Journey

Utilizing the full Amazon PPC tech stack, we create advertising strategies that meet consumers at all stages of their buying journey.

Sponsored Products

Primarily found in bottom-funnel strategies, Sponsored Products ads showcase individual products within search results and on product detail pages. These ads tend to be the last push that drives the consumer to click “add to cart.”

Sponsored Brands

A top-funnel strategy, Sponsored Brands ads aim to educate and spread brand awareness. Sponsored Brands display a custom headline, logo, and multiple products. These ads are usually displayed at the top of search results and help drive traffic to a brand’s Amazon Store or a custom landing page.

Sponsored Display

Usually employed for top- and mid-funnel strategies, Sponsored Display ads (not to be confused with DSP ads) target shoppers based on their shopping behavior and interests. This helps increase brand visibility and can drive traffic to specific product pages.

Make PPC Advertising an Investment, Not an Expense

As business owners, you care about the bottom line. And in the near future, advertising might seem like the wrong type of investment: after all, starting from the ground up means there is a lot of building until advertising can yield positive results. However, it’s important to remember that advertising is a long game, with incremental growth at every step of the way to lead to a consistently great return. With the help of VASO as your Amazon Advertising agency, you can expect these results:

Increased Visibility

PPC ads ensure that your products are seen by relevant shoppers, increasing your chances of making sales.

Targeted Audience

Both platforms allow you to target your ads to specific keywords, demographics, and behaviors, ensuring your ads reach the right audience.

Flexible Budget

You can set a daily or campaign budget based on your advertising goals and financial resources.

Cost-Effective

You only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers.

Data-Driven Optimization

Both platforms provide data and insights to help you optimize your campaigns for better performance over time.

Competitive Advantage

By using PPC advertising, you can gain an edge over competitors by appearing prominently in search results.

A Tailored PPC Strategy That Helps You Succeed

Let our in-house marketing experts help you expedite your advertising learning process: our “value added, service oriented” approach to advertising will place your products in front of the customer for the lowest cost possible.

Personalized Strategy

Based on your business’s needs, we propose a custom combination of PPC ads, fitted with the right budget allocation.

Cost-Conscious Bids

We start low and then work our way up based on performance.

Data-Driven Optimization

We use data to inform our optimization decisions. No sixth sense here.

Amazon DSP (Demand-Side Platform)

Amazon DSP (Demand-Side Platform) advertising is a programmatic advertising solution offered by Amazon that enables advertisers to reach their target audience across a wide range of Amazon-owned websites and apps, as well as third-party platforms, through real-time bidding. Amazon DSP advertising is an important part of the marketer’s tool kit because it expands a brand’s reach to users outside of the online shopping platform, allowing them to appeal to a much larger audience.

With VASO as your trusted Amazon Advertising agency on your side, our DSP certified experts can guide you through the different nuances of the advertising avenue and work with you to create a personalized media plan that will meet your business’s needs.

We Maximize Your Potential with the Complete Amazon DSP Advertising Solution

We have a fundamental understanding of the features that Amazon DSP offers, and use them strategically to play to your strengths:

Audience Targeting

Amazon DSP offers precise audience targeting options based on factors like demographics, shopping behavior, interests, and more. This ensures that your ads are shown to the most relevant potential customers.

Programmatic Buying

Amazon DSP operates on a programmatic buying model, which means that ad placements are purchased through automated real-time bidding (RTB). This allows for efficient and effective ad placements across a variety of platforms and devices.

Cross-Device Reach

With Amazon DSP, you can reach users across multiple devices, including desktops, smartphones, tablets, and connected devices, ensuring your message reaches potential customers wherever they are.

Amazon-Owned Properties

Amazon DSP provides access to premium placements on Amazon’s own websites and apps, such as Amazon.com, Amazon Fire TV, IMDb, and more. This allows us to leverage Amazon’s vast user base.

Third-Party Publishers

In addition to Amazon properties, DSP advertising also enables ads to be displayed on third-party websites and apps that are part of Amazon’s advertising ecosystem. This extends your reach beyond Amazon’s platforms.

Advanced Data Insights

Amazon DSP provides detailed analytics and reporting, which makes it easy to track key metrics, monitor campaign performance, and adjust strategies based on data-driven insights.

Brand Awareness and Performance

DSP campaigns can be tailored for both brand awareness and performance goals. 

Creative Flexibility

Amazon DSP supports various ad formats, including display ads, video ads, and more. This allows for creative flexibility to showcase products and brand messages effectively.

We Tailor DSP Strategy to Your Needs

Amazon DSP advertising is a powerful tool to extend reach and engage with potential customers across various digital touchpoints. However, you might catch yourself optimizing towards too many KPIs and losing focus. Our approach ensures a clear understanding of your target audience and campaign objectives to make the most out of the platform’s capabilities.

Focused Targeting

We create a detailed targeting strategy that brings your ads to the correct audience.

Personalized Strategy

We zero in on awareness or conversion campaigns, or balance between the 2 types based on your business goals.

Data-Driven Optimization

We use data to inform our optimization decisions. No sixth sense here.

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Amazon Advertising, Walmart Advertising, Google Ads

Omnichannel ecommerce marketing is a strategic approach that focuses on creating a seamless and integrated shopping experience for customers across multiple online platforms, regardless of where they interact with your brand. This approach aims to provide a consistent message, branding, and shopping experience across various touchpoints, helping to drive customer engagement and loyalty. At VASO, we have experience with omnichannel advertising across multiple platforms: Amazon, Amazon DSP, Walmart.com, and Google Ads. If you decide to partner with us and make VASO your chosen Amazon Advertising agency, you can benefit greatly from this wealth of knowledge.

We care about the big picture, and how its puzzle pieces make up a cohesive whole. We pay extra attention to the parts that grow the bottom line the most, while also not neglecting the smaller but reliable revenue streams. Most importantly, we ensure that the omni platforms complement, and not hinder each other.

We Ensure a Streamline Customer Experience Across Platforms

Our marketing team works in tandem with content, account management, and data analytics teams to present your brand consistently on every platform, creating a unified brand identity and experience to keep your customers engaged.

Consistent Branding

Maintaining consistent visual elements and messaging across all platforms helps customers recognize your brand easily and builds trust.

Unified Customer Experience

Whether a customer engages with your brand on Amazon, Walmart.com, or through Google Ads, the shopping experience should be cohesive, from product discovery to checkout.

Seamless Shopping Journey

Omnichannel marketing focuses on making the customer journey seamless. Customers can research products on one platform and complete the purchase on another without friction.

Data Integration

Integrating data from various platforms allows you to better understand customer behavior, preferences, and trends, enabling more personalized marketing efforts.

Cross-Platform Integration

Linking your various online platforms ensures that your marketing efforts are complementary, enhancing visibility and engagement.

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Omnichannel Advertising is Not Built in One Day…

But its benefits only increase with time, making your investment a worthwhile venture.

Wider Reach

Utilizing multiple platforms increases your reach, allowing you to connect with customers on their preferred channels.

Enhanced Customer Engagement

Consistent messaging and an integrated experience lead to higher customer engagement and interaction.

Holistic Data Insights

 Integrating data from different platforms provides a holistic view of customer behavior, leading to more informed decisions.

We Can Help Create a Robust Omnichannel Advertising Operation

Omnichannel marketing requires careful planning, strategic execution, and regular analysis to ensure that your brand message remains consistent and your customers enjoy a unified shopping experience. Let us work with you to create a comprehensive marketing strategy that resonates with your target audience across various touchpoints.

Client-Focused Setup

Not all advertising platforms are made equal: some are more conversion-friendly, while others are better suited for raising awareness. Using historical and industry data, we determine what advertising platforms are most suitable for your products, business model, and goals.

Personalized Strategy

How can Google Ads complement Amazon? We determine the best mix of ad platforms, as well as the ad types in each platform, in order to create the most streamlined shopping experience for customers and surpass projections.

Data-Driven Optimization

Our data-driven optimization model allows us to enhance what’s working, adjust what needs help, and stop what’s ineffective. No spidey senses here.

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