Informative and SEO-friendly content is the name of the game. Turn considerations into conversions with compelling copy and engaging creative content.
Search Engine Optimization
SEO (Search Engine Optimization) on Amazon and Walmart.com is the practice of optimizing product listings to improve their visibility and rankings within the search results of these ecommerce platforms. Effective SEO strategies help your products appear higher in search results, increasing the likelihood of attracting potential customers.
We Help You Master Amazon SEO with a Comprehensive Approach
At VASO, our content experts have extensive experience in crafting engaging content that attracts customers and encourages them to click “add to cart.” Our multipoint approach focuses on both front and back-end content, ensuring your content is favored by the Amazon algorithm but still has a human touch to impress buyers.
Craft concise and informative product titles that include relevant keywords. Place the most important keywords at the beginning of the title.
Use high-resolution images that showcase your product from multiple angles. High-quality images enhance the user experience and help customers make informed decisions.
Write detailed product descriptions that incorporate relevant keywords naturally. Highlight the key features and benefits of your product.
Use bullet points to outline the main features and advantages of your product. Make sure to include relevant keywords and address customer pain points.
Utilize backend search terms to include additional keywords that may not fit in the visible product listing. These keywords contribute to search relevance.
If you have Brand Registry, leverage A+ Content to enhance your product listings with visually appealing and informative content.
Subtlety is the Game of Amazon SEO
While it is hard to imagine the impact of good content, you can easily think of how bad SEO practices like keyword stuffing negatively affect user perception of a brand and its product. That’s why when you work with us, you won’t see the same keyword being repeated 5 times in a product title to increase density. We value informative and carefully crafted content that speaks to customers. With truly compelling brand and product content, you have a competitive edge over your competitors, and are right on track to meet your sales goals.
Well-optimized product listings rank higher in search results, leading to increased visibility and more clicks.
Clear and informative listings help customers make informed purchasing decisions, leading to higher conversion rates.
Consistent and detailed product information enhances your brand’s credibility and trustworthiness.
Optimized product listings can have long-lasting benefits, driving organic traffic and sales over time.
Understand the Amazon SEO Algorithm and Boost Your Performance
At VASO, we strive for data-supported SEO that garners results and boosts traffic for our clients. Through keyword research and other strategies, we create, improve and optimize your content to increase organic search rankings.
Utilizing the most up-to-date resources like reverse product lookups, keyword research software like Helium 10’s “Magnet” and other tools, we determine the most high-performing, relevant keywords we can use to improve your listings’ organic search rankings.
By analyzing what has and hasn’t worked successfully for your greatest competition, we can assist you in learning from other companies and determining the best course of action for improving your SEO and attracting your ideal consumers
After performing an audit of your existing content, our team of creatives will identify your content’s strengths and weaknesses, then make adjustments accordingly to make the most use of what material you already have.
With a plethora of knowledge unique to your brand at our disposal, we can move forward with creating new content that is fully optimized and will support your business’s best possible growth from the moment it is implemented.
This 4-step process ensures your content is up to date and most relevant to current shopping trends, allowing for higher ranking in search results and increased conversion rates.
Ecommerce creative content is well-crafted material designed to engage, inform, and persuade online shoppers through visuals, text, or multimedia. It enhances the customer’s overall shopping experience along their journey from initial awareness to conversion
Level up Your Brand with Compelling Creative Content
Our in-house experts are well-versed in various types of creative content, each appealing to a different aspect of consumer behavior and adding to your brand identity as a whole. Leave it to us to educate, motivate, or move your customers.
High-quality product images that showcase products from multiple angles, provide close-ups, and show them in use. Creative photography and image editing techniques can make products more appealing.
Product videos, demonstrations, and tutorials that bring products to life and give customers a better understanding of how they work. Videos can be creatively produced to engage and educate shoppers.
Visual representations of information, features, or product comparisons that are easy to understand and visually appealing. Infographics can help customers make quick decisions.
Interactive elements such as 360-degree product views, virtual try-ons, and interactive quizzes that engage and involve customers in the shopping process.
Visual Content that Complement Your Words
The goal of creative content in ecommerce is to capture the attention of online shoppers, create a memorable and positive impression, build trust, and ultimately drive conversions. It’s about using creativity and storytelling to differentiate a brand and its products in a crowded online marketplace, making the shopping experience more enjoyable and memorable for customers. Creative content plays a vital role in conveying the value of products and the overall brand message.
Brand content in ecommerce refers to the strategic creation and presentation of content that is designed to establish, promote, and reinforce a brand’s identity, values, and messaging in the online retail environment. This type of content aims to create a unique and compelling brand image, engage with the target audience, and build trust and loyalty among customers
Define Your Brand in the Marketplace
All content roads lead back to the brand identity. Our team at VASO understands the importance of a clearly defined identity, and as such usually recommend starting the content creation process with the brand identity. then branch out to form a cohesive content entity.
Brand content articulates the essence of a brand, including its mission, values, personality, and positioning within the market. It helps convey what the brand stands for and what it represents.
Crafting clear and impactful messaging that communicates the brand’s unique value proposition, benefits, and solutions it offers to customers.
Visual elements such as logos, color schemes, typography, and graphic design play a crucial role in brand content. These elements create a recognizable and cohesive brand identity.
Content marketing strategies, such as blog posts, articles, videos, and social media content, are used to convey brand values and expertise while providing valuable information to customers.
Email campaigns that reflect the brand’s messaging and personality while delivering relevant offers and content can reinforce brand loyalty.
Maintaining an active and engaging social media presence is essential for brand content. Creative posts, stories, and interactions help build a community around the brand.
We will Help You Stand Out from Your Competitors
We help our clients find their voice and put their best foot forward in attracting new business by providing a thorough and strategic approach to branding. From determining a company’s brand archetype to developing buyer personas and crafting a unique brand lexicon, we ensure that your business is represented well and represented uniquely so that you stand out from the crowd.
A brand archetype is an innately understood character type or role that brands can emulate to more effectively and clearly communicate their image and vision to their target audience. From the bold hero who strives to leave a legacy to the imaginative creator who chases innovation, there is an archetype for every brand. By determining your brand archetype, our content team will help you refine your brand’s image, messaging and more so you remain true to your vision for your business.
It’s difficult to attract your target audience to your products when you don’t have a clear idea of who your target audience is and what draws them in. By analyzing your business, who your usual consumers are and researching what other brands, publications, digital media sources and other forms of content they’re attracted to, we can help you create “buyer personas”; detailed descriptions of your target audience that include general age, socioeconomic status and other demographic details that allow us to fine-tune your content according to their preferences.
Similarly to creating buyer personas, by analyzing the vernacular, brand voice and word choice of both your brand and the other media sources that your audience enjoys, we can create a brand lexicon full of words and phrases that help us ensure your messaging is consistent across platforms.