Case Study
Party City: Building an Amazon Business from Day One
VASO Group has been Party City’s Amazon partner since the brand first arrived on the marketplace — running advertising, content, and storefront expansion so their team can focus on the celebration business.
“We’ve been partners with VASO Group since our beginning on Amazon. It goes to show the level of commitment, the level of investment, the breadth and the depth of support that they have been providing Party City.” Vish Bharadwaj, Party City
What we do together
- Campaign optimization across Amazon advertising — continuous, behind-the-scenes management of every advertising lever.
- Content and storefront expansion — listings and a brand storefront that grow with a seasonal, event-driven catalog.
- Seasonal readiness — peak moments like Halloween and graduation season are planned, not improvised. “Prepared for any event and all occasions” is how Party City describes it.