Case Study
Zebra Pen: A Partnership Approaching Its Tenth Year
Since 2017, VASO Group has worked alongside Zebra Pen on Amazon — learning the brand as deeply as we know the marketplace, and aligning every move to shared strategic goals.
“Zebra Pen has been working with the Vaso Group since 2017. They are great to work with as they invest their time with Zebra Pen and Amazon. They never stop learning about Amazon and Zebra Pen. They communicate and collaborate on strategic goals of Vaso, Zebra & Amazon.” Brian Kerrigan, Zebra Pen
What we do together
- Strategic alignment — goals set jointly across Zebra Pen, VASO, and Amazon, so the marketplace plan serves the brand plan.
- Continuous learning — Amazon changes constantly; nearly a decade in, we still study both the platform and the brand. Zebra Pen calls this out by name.
- Communication and collaboration — a steady, ongoing working relationship rather than a hands-off vendor arrangement.