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Interested in how to become a Vendor on Amazon? Or do you want to sell directly to consumers through Amazon? Our account managers can help with that.

"How to become a Vendor on Amazon?"

“Should I choose Vendor Central or Seller Central?” and more are some common questions you have in mind when starting out selling on Amazon. Let our account management experts guide you through the intricacies of these selling models so you can focus on growing your business to the maximum.

Do It Yourself as a Vendor? Enter VASO Vendor Management.

Are you interested in learning how to become a vendor on Amazon? Vendor Central is Amazon’s platform for manufacturers and distributors who sell products directly to Amazon as a first-party seller. Our account managers will work closely with you every step of the way to ensure your success.

Vendor Relationship Management

We ensure the right products are available at the right time and at competitive prices so your brand maintains a strong foothold in the marketplace. We also keep a close relationship with our Amazon contacts to negotiate terms, resolve issues, and collaborate on promotions and marketing efforts.

Inventory Management

Amazon has heavy penalties for vendors who let their products stay out of stock for a long time. Our account managers rely on data-driven inventory forecasting to ensure your inventory levels are stable without overstocking.

Pricing and Promotion Strategy

Keeping in mind your business’s needs and the pricing climate in the market, we develop suitable pricing strategies that balance competitiveness with profitability. We can also help create promotions and deals to increase product visibility and sales.


Performance Metrics Monitoring

Our data tools help us keep a close eye on your performance metrics, such as order defect rate and on-time delivery, to ensure compliance with Amazon’s standards.



Become an Amazon Seller and Skip the Middleman

Seller Central is Amazon’s platform for third-party sellers who list and sell products on the Amazon marketplace. Our account managers are experienced in helping you overcome challenges and obstacles that come with this particular channel.

Product Listings and Optimization

We work with our in-house content team to create and optimize product listings, including product details, titles, descriptions, and images.


Inventory and Fulfillment

Based on your business’s housing and shipping capabilities, we determine if Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM) is the better choice for you. After this first step, we continuously manage your inventory levels to ensure prompt shipping of orders.


Pricing and Competition

The economy is always changing, which in turn brings pricing changes in the marketplace. We keep a close eye on competitors’ prices and adjust your pricing strategies accordingly.

Performance Metrics

Our team monitors important seller performance metrics, such as order defect rate, IPI (inventory performance index), and feedback ratings, to maintain account health.

Market Expansion

Expanding your horizons to all of North America? Our experts can help you branch out to different Amazon marketplaces, such as Amazon Canada or Amazon Mexico, to reach a global audience.

Tax and Compliance

We make sure your business and products adhere to tax regulations and compliance requirements for the regions they operate in.

“We could have never grown as fast as we have on Amazon FBA, without the VASO Group.”

Mark W. Carello

Mark W. Carello



Total Sales YOY


Return on Ad Spend YOY

Let’s Get To Work

Reach out for an initial conversation and see how we can help you grow your business on Amazon.