Advertising Strategy

Choose VASO Group as a trusted Amazon Advertising agency for your business needs. We are with you every step of the way to strategize, build, and continue to optimize your campaigns in every way, from merchandising campaigns and keyword research to bid adjustments and daily budgets.

Getting Amazon Advertising Strategy
Right From the Start.

At VASO Group, we have found a niche that other agencies don’t seem to fill. There’s a pretty big first step that often seems to go unnoticed. Rather than diving straight into KPI targets and SEO on Amazon, we like to take a step back and, in partnership with our clients, ask a few questions before we outline a detailed Amazon advertising strategy:

What are we trying to achieve in the first place?

This is the first step in choosing a suitable direction for your Amazon advertising strategy. Are you sales-oriented? Want the best bang for your buck? Or simply want to grow brand awareness? Our different strategies focus on different goals of your choice.

What's the life cycle of your product?

We don’t advertise cars to people who recently bought cars; we advertise them to people who are browsing dealership websites. Product life cycle is crucial in setting a remarketing cadence to encourage repeat purchases.

How do we measure success?

Are we sure that a low ACOS is really going to move the needle, or is there some other KPI that is more indicative of performance? Depending on your starting goal, we will choose a KPI as the north star for assessing campaign performance.

Clarity in the Wild Wild World of Amazon Advertising.

We can help you determine if your product needs a little more brand awareness or a little more efficiency. We can help you understand what Amazon PPC can and cannot do for your brand, and with the help of all of our various organizational capabilities, ensure that PPC is playing the correct role in the bigger picture of Amazon’s A10 Algorithm.

Going Back to the Source.

To put it formally for your leadership team, our Amazon advertising strategy approaches your product with a holistic, multi-tiered approach to developing a marketing strategy that aligns with your goals.

We start with researching the shopper journey for your product and then marry this information to the data our analytics team provides on seasonality and overall category trends.

Taking our cues from these important first conversations we determine what levers to pull on Amazon and Walmart Marketplace and what KPIs to measure to make sure our campaigns continue to ladder up to your ultimate goals.

"We could have never grown as fast as we have on Amazon FBA, without the VASO Group. VASO has become a valuable asset to CALISTA."

Mark W. Carello

Mark W. Carello



Increase in sales YOY


New to Brand Ad Sales YOY

Let’s Get To Work

Reach out for an initial conversation and see how we can help you grow your business on Amazon.