Lifestyle Photography: What Is It and How Can You Improve Yours?
Lifestyle images put your product in context by using props and including the item in everyday scenes. So, how can you make your images better?
Take Advantage of the Holidays – ALL of Them
With a little creativity, you can find multiple promotional possibilities throughout the year.
Making Halloween Happen in 2020: Taking the “Scare” out of Halloween During the Pandemic with Party City
People still sought ways to find joy in a challenging time, and Party City innovated and adapted to help families safely and conveniently handle social distancing fatigue and boredom.
Your Amazon Prime Day Guide to Boosting Your Sales
You can use Prime Day as an opportunity to bring more attention to your brand and establish brand loyalty with new and existing customers. We have some great tips to help you make the most of Prime time.
Embracing Ecommerce: Adapting to the Changing Face of Shopping in a Post-Pandemic World
Social distancing, closed businesses, and sheltering in place have changed consumer behavior significantly. The convenience of online purchases has accelerated the growth of ecommerce, and forces businesses to calculate a move to online selling.
Increase Your Offerings with Amazon Product Bundles
You can expand your catalog offerings and become a frontrunner on Amazon by bundling your products.
Your Back-to-School Pivot
Uncertainty about the future of schooling has definitely impacted supply orders for brick and mortars. Fortunately, ecommerce presents an opportunity to thrive during this unusual shopping season.
In Defense of Long Tail Keywords on Amazon
It’s a mistake to avoid specific and even niche features, uses, and aspects of your product in your product description and backend search terms. Odds are, there are customers with specific needs your product can fill, and they are ready to buy.
Amazon Enhanced Brand Content: Key to Maximizing Your Product Pages
A+ Content, or Enhanced Brand Content, allows you to educate potential customers on the benefits of this specific product, with the end goals of winning the buy box and satisfying the customer’s needs.
eCommerce Content Strategy that Secures Your Conversion on Amazon
Accurate and thorough copy on your website benefits your sales, even if the customer decides to make the final purchase through Amazon. Both Amazon and your own website should tell customers what to expect when they purchase your product.
The Importance of the Amazon Product Description
Detailed product descriptions can help customers make an informed decision to purchase the product that suits their needs.
10 Tricks to Survive Conference Calls and Webinars
Online meetings have boomed. Here are our 10 playful recommendations to keep things interesting during all those online meetings.