Much like how people set their New Year’s resolutions once January comes, we at VASO Group have outlined some new initiatives that allow us to get ahead of 2025 trends. These resolutions range anywhere from optimizing our content for AI, increasing our visibility across different channels, and integrating AI into some of our processes to improve efficiency. Brought to you by yours truly, here is a list of our 5 eCommerce New Year’s Resolutions.
TABLE OF CONTENTS
1. Optimize for AI-Ready Product Listing Content2. Diversify Your eCommerce Portfolio
3. Incorporate Automation into Advertising Practices
4. Implement AI-Powered Forecasting
1. Optimize for AI-Ready Product Listing Content
It’s no surprise that AI is rapidly growing in popularity and making its way into many industries, eCommerce included. Companies are rushing to adopt the technology in order to provide more convenience to its users, both on the seller’s side and the customer’s side. In Amazon’s case, the platform has rolled out various AI-powered features that help sellers create assets and optimize ad campaigns, as well as the smart shopping assistant Rufus as the client-facing AI feature.
In 2025, we are hoping to lean more into the power of AI to improve efficiency in our processes. Of course, this doesn’t mean we allow AI to take the wheel. Moreso, we are experimenting more regularly with AI output, particularly AI-generated product listing content, and building on what’s already been created. Because creativity doesn’t operate on a 9 to 5 schedule, this generative content can be a great jumping-off point for your content experts. It can act as an initial draft for copywriters to quickly revise and deliver, especially if there are emergencies or deadlines that crop up at the last minute.
In addition to utilizing seller-facing AI features, we are also finding ways to appeal to client-facing AI features, which scrape through thousands of products to recommend the more suitable ones to the customer. This means optimizing our product listings for more relevance and accuracy to gain more visibility with the algorithm. By staying ahead of the AI trends, we can better fine-tune your content to ensure that your products appear in the right place and at the right time.
2. Diversify Your eCommerce Portfolio
Even though Amazon is still dominating the eCommerce sphere, we are seeing more and more platforms gaining in popularity, mainly Walmart.com, Apple, or eBay. In addition to market share, we also notice companies broadening their organic presence (through their own website and social media accounts) and paid online presence (social media advertising and eCommerce advertising).
It’s clear that expanding your channels is a great strategy: such an expansion allows you to double or even triple your incoming traffic (and potential revenue), and ensures that you always have back-up plans in case anything happens to one of your platforms. Therefore, one of our recommendations for a new year’s resolution is to experiment with other channels and diversify your portfolio of sales and visibility.
While it’s obviously not wise to put all your eggs in one basket, it’s also not wise to spread yourself way too thin across too many avenues. You’ll find yourself buried under the enormous workload that is required to maintain many different channels, and the payoff associated with their services might not justify their ongoing costs. As such, there needs to be a happy medium of diversity. This requires a company to really sit down, refine their core message and brand identity, then select the core platforms that make sense for their business.
When you partner with us, our advertising and data experts can help you assess your overall sales strategy and marketing strategy to help you maximize your success.
3. Incorporate Automation into Advertising Practices
Automation, not to be confused with AI, are scripted actions that a system can take depending on the parameters that are set by the user. In the case of eCommerce advertising, this means automating optimizations based on our client’s KPIs.
Maybe you would like to expand your reach and grow brand awareness, or maybe you want to improve ad efficiency so you make more revenue per dollar. With automation, keeping track of all these different targets and optimizing accordingly will no longer be as time and effort-consuming as before. Now, we can set parameters, select the frequency of automation, and let it run. These automations can range anywhere from adjusting target bids to pausing/enabling targets once they hit a certain performance threshold.
Obviously, we don’t want your automations to go rogue and take 100% control of your account. When you partner with VASO Group, rest assured that there’s always a pair of eyes and hands that personally takes care of your account. In addition to creating and monitoring these automated optimizations, our ad experts can still make manual adjustments to your campaigns.
4. Implement AI-Powered Forecasting
In eCommerce, inventory is everything. If you understock, your customers might blow through your inventory before you get a chance to replenish, leading them to search for other options in your competitors. However, if you overstock, there’s a chance that you won’t sell through your entire inventory, and now you’re stuck with high storage fees and lower profit margins (if you choose to sell at a discounted price). As such, having accurate and reliable forecasting can be a lifesaver.
With the help of AI, our data analysts can create demand and inventory forecast reports faster, and fine-tune the custom formulas in these reports to improve their accuracy. This means reports that more closely reflect real-time trends and a quicker turnover for any revisions needed.
5. Strengthen Brand Protection Strategies
With the rise of 3rd party unauthorized sellers, brands are seeing their market shares eroded year over year. With rising competition due to these 3rd party sellers and Amazon raising its requirements for cost (if you price your products below a certain threshold, Amazon won’t accept it), companies are caught between a rock and a hard place. On one hand, they need to find ways to motivate the budget-conscious customers to purchase. But on the other hand, lowering that cost too much can risk rejection from Amazon and lower profit margins into the negatives.
For 2025, our top priority is to strengthen brand protection for our clients. Be it through removing these players from the marketplace, or deterring them from copying your products, we believe that these strategies should relieve some burden from your operations. In addition to protection, we will also employ marketing efforts that highlight your brand and its authenticity to build brand recognition and loyalty. This way, your company won’t have to compete solely on price, and you have the name brand advantage over your competitors.
VASO Group Can Help You Master the New Year 2025
With the new year comes new challenges, but also new opportunities. Our biggest initiatives this year, albeit in different directions and areas, all aim to help us be more efficient in creating value for you and your business. Are you finding any of these strategies intriguing and beneficial for your brand? Reach out for a conversation and let’s achieve success this year.
Let’s grow your business together.