Pacvue

Amazon advertising analytics can be tricky. With Pacvue, data-driven optimizations are at your fingertips.

Amazon Advertising Analytics Made Easy.

With a user-friendly interface, real-time data, and robust analytics, Pacvue is our great partner in the marketing space. We take advantage of Pacvue’s full range of features to maximize your business potential and ensure you get the most return on your investment.

Campaign Creation & Optimization

We create and launch advertising campaigns with ease, and optimize them for maximum performance with advanced real-time analytics that touch all your KPIs.

Keyword & Product Targeting

Pacvue allows for precise targeting of keywords and products to reach the most relevant audience, improving your ad relevance and ROI.

Budget Management

Pacvue takes the work of budget pacing off your plate with its advanced auto-pacing feature. Its intelligent stop-overspend AI also pauses your campaigns once you hit your budget then re-enables them when the new month starts.

Competitive Insights

Utilizing Pacvue’s competitive insights feature, we gain a deep understanding of your competitors’ strategies and identify opportunities to gain a competitive edge.

Customizable Dashboards

For more advanced performance tracking, we can create custom dashboards to visualize and track the KPIs that matter most to your business, providing a tailored view of campaign performance.

Bid Automation

Pacvue’s bid automation features are selectively used to optimize your bids even when you sleep: this automatic process uses historical performance data and can be fine-tuned to your campaign goals and targets.

The VASO Approach to Amazon Advertising Analytics

Utilizing the powerful tech stack of Pacvue, we can gain unique insights into your advertising strategy and performance that go far beyond the native Amazon ad portal:

Market Research

How big is the demand for your product category? What are the new trends in your sector? How much are keywords costing per click? We uncover how big your share of the advertising market is.

Competitor Analysis

We delve into your competitors’ advertising strategies to determine gaps of opportunity, often in the form of: 1) cheaper keywords, 2) branded competitor traffic, or 3) missing ad vehicles.

Keyword Research

How does the consumer search for your product? How expensive is a click? Are there niche keywords that are more relevant to your brand? We meet the consumer at every step of the shopper journey to make sure your ads stay relevant.

Remarketing

Re-engaging your audience encourages them to develop brand loyalty with your business, significantly boosting their lifetime value and growing your customer base. We employ subtle and effective tactics that can nudge them to that final purchase.

Smart Budgeting

Our marketing experts will match your advertising budget allocation with your business segmentation, ensuring you are investing in the most profitable categories of your catalog.

Advanced Reporting

We go above and beyond the native Amazon ad portal, creating insightful reports that show advertising performance in the larger context of your business, so you get the most holistic view of your overall performance.

Check Out Our Other Reporting Tools

At VASO, business decisions are data-driven. We make straightforward, no guesswork eCommerce selling easy.

Domo

Domo is a cloud-based data analytics and business intelligence platform that helps organizations gather, analyze, and visualize data from various sources. In the right hands (ours), Domo can produce personalized reports that fit your business needs.

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Semrush

Semrush is a versatile and powerful tool for researching the omnichannel advertising market, making it easy for our team of marketing experts to optimize websites, conduct competitor research, and stay competitive in the online landscape.

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