The Amazon Climate Pledge Friendly badge is the symbol of Amazon’s sustainability initiative. Launched as a response to The Climate Pledge, the eCommerce platform seeks to empower sustainable business practices by highlighting green and eco-friendly products to its consumers. So let’s talk about the Amazon Climate Pledge Friendly badge: what is it, and how can it help benefit your business?
TABLE OF CONTENTS
1. The Climate Pledge2. What’s Climate Pledge Friendly on Amazon?
3. How Does a Climate Pledge Friendly Badge Benefit Your Business?
4. Is the Climate Pledge Friendly Badge For You?
The Climate Pledge
Amazon’s Climate Pledge Friendly program is part of an environmental commitment uniting companies worldwide, The Climate Pledge. From their website: “The Climate Pledge is a commitment to reach net-zero carbon emissions by 2040. It brings the world’s top companies together to accelerate joint action, cross-sector collaboration, and responsible change.” Co-founded by Global Optimism and Amazon, the pledge now includes 555 companies in 46 countries around the world.
What’s Climate Pledge Friendly on Amazon?
As a co-founder and signatory to The Climate Pledge, Amazon is bringing that commitment to their eCommerce platform through the implementation of the Climate Pledge Friendly program. Amazon shoppers are encouraged to discover and shop for more sustainable products by keeping an eye out for the leaf symbol in the product listing page and the product search results.
In addition, Amazon also has a dedicated Climate Pledge Shop that features all sustainable products from various categories like fashion, beauty, health & household, home & kitchen, and more.
How Does a Climate Pledge Friendly Badge Benefit Your Business?
The impact of the Climate Pledge Friendly program is not measured in volume, but in its ability to push consumers towards a more sustainable lifestyle. The program aims to make sustainability the future of eCommerce.
Every time an Amazon shopper buys a product with the green leaf, their purchase is counted as a “switch” to sustainability. According to Zac Ludington of the Climate Pledge Friendly program, there have been 100 million customer switches since the program launched, signaling this widespread shift in consumer behavior. It’s clear that consumers are becoming increasingly environmentally aware and their purchasing habits are reflecting that mindset.
Sustainable sellers on Amazon should also expect to see a lift in traffic to their listings. In the same interview, Ludington shared that the program reported an average 10% increase in glance views to sustainable products in the past 3 years. This means that Amazon is putting effort towards steering customer attention to sustainable sellers and products. By creating a dedicated shop front for these products, the platform highlights them over conventional competitors.
Does it take a long time to see benefits from this program? Actually, no. Data from the Climate Pledge Friendly program reported an average 12% glance view lift for Amazon sellers in the first year after they receive the green leaf badge. Therefore, sellers should be more motivated than ever to make the switch.
So if you’re looking to sell eco-friendly or sustainable products, now is a great time to get started on Amazon. You will benefit from increased visibility to your products and can get ahead of your competitors who are not yet on the sustainability movement.
Is the Climate Pledge Friendly Badge For You?
To find out if your business can benefit from having a Climate Pledge Friendly badge, Ludington suggests searching for products in your category. If there are no green leaf products in the top three results, there is an opportunity there for you to penetrate the market. Other categories that are ripe for sustainability initiatives are apparel, hardlines like toys, furniture, kitchen appliances. Focus on crafting an impactful brand narrative that frames your product features from the sustainability angle.
Most importantly, don’t pigeon-hole yourself into a sustainability initiative. These programs are not built in one day, and it will take a lot of resources and effort to kickstart one so that you could earn the green leaf. What you should do instead, according to Ludington, is assess your product’s life cycle and identify existing areas where you are already making moves towards sustainability. These areas are called core competencies, and could range anywhere from reducing your carbon footprint through improving energy efficiency, or supporting organic and fair trade farming practices through ethical sourcing of your product’s base ingredients. If you still feel lost, Amazon also offers solution providers that can help you define your core sustainability competency and expedite your certification process.
How to Earn the Climate Pledge Friendly Badge
The Climate Pledge Friendly badge is not awarded to the brand, but to specific products. In order to earn this green leaf, your product needs to be certified sustainable by one of Amazon’s approved organizations. Currently, there are 54 certifications, which represents 18 environmental attributes that your products can qualify for.
To start the process, visit the Sustainability Solutions Hub on Seller Central to understand how you can get your product certified.
Once you’ve received the certification from any of these third-party organizations, you can submit this paperwork to Seller Central to have your product marked with the coveted green leaf.
VASO Group Can Help You Craft a Sustainability Strategy
Interested in pursuing a Climate Pledge Friendly badge? Reach out to VASO Group and we can help you identify and create an impactful brand narrative that centers around sustainability. Our account managers will partner with you throughout the certification process, and our marketing and content teams will work with you to highlight the eco-friendly characteristics of your product. Let’s grow your business and reduce your footprint together.
Let’s grow your impact and reduce your footprint.