Your Back-to-School Pivot
Uncertainty about the future of schooling has definitely impacted supply orders for brick and mortars. Fortunately, ecommerce presents an opportunity to thrive during this unusual shopping season.
In Defense of Long Tail Keywords on Amazon
It’s a mistake to avoid specific and even niche features, uses, and aspects of your product in your product description and backend search terms. Odds are, there are customers with specific needs your product can fill, and they are ready to buy.
Amazon Enhanced Brand Content: Key to Maximizing Your Product Pages
A+ Content, or Enhanced Brand Content, allows you to educate potential customers on the benefits of this specific product, with the end goals of winning the buy box and satisfying the customer’s needs.
eCommerce Content Strategy that Secures Your Conversion on Amazon
Accurate and thorough copy on your website benefits your sales, even if the customer decides to make the final purchase through Amazon. Both Amazon and your own website should tell customers what to expect when they purchase your product.
The Importance of the Amazon Product Description
Detailed product descriptions can help customers make an informed decision to purchase the product that suits their needs.
10 Tricks to Survive Conference Calls and Webinars
Online meetings have boomed. Here are our 10 playful recommendations to keep things interesting during all those online meetings.
You’ve Been Deemed “Non-Essential” by Amazon. Now What?
As COVID-19 continues on, Amazon has prioritized certain types of items as “essential.” What to do when you're deemed "non-essential"?
The New Normal: Helping People Bring Order to Their New Home Offices
Ecommerce gives us the opportunity to help people adjust to their new normal, and make work from home more pleasant and productive. Here are some steps you can take to ease that transition.