Holiday Readiness: 8 Mother’s Day eCommerce Marketing Tips
Here are 8 Mother's Day eCommerce marketing tips to help Amazon sellers and vendors make the most of this heartwarming occasion.
Amazon Image Generator AI: Benefits and Things to Keep in Mind
Amazon image generator AI promises a new future in visual content. We examine what this new tool means and how it can benefit your business.
Project Nile from Amazon: What You Need to Know
"Project Nile" - Amazon aims to revamp user search experience on its website and app with AI. See how this affects your shopping experience.
Stand Out: Showcase Your Image and Identity through Amazon Brand Stores
Having a dedicated Amazon brand strategy that both mimics and works in tandem with your other branding efforts is essential to your overall success.
Lifestyle Photography: What Is It and How Can You Improve Yours?
Lifestyle images put your product in context by using props and including the item in everyday scenes. So, how can you make your images better?
Making Halloween Happen in 2020: Taking the “Scare” out of Halloween During the Pandemic with Party City
People still sought ways to find joy in a challenging time, and Party City innovated and adapted to help families safely and conveniently handle social distancing fatigue and boredom.
Your Amazon Prime Day Guide to Boosting Your Sales
You can use Prime Day as an opportunity to bring more attention to your brand and establish brand loyalty with new and existing customers. We have some great tips to help you make the most of Prime time.
In Defense of Long Tail Keywords on Amazon
It’s a mistake to avoid specific and even niche features, uses, and aspects of your product in your product description and backend search terms. Odds are, there are customers with specific needs your product can fill, and they are ready to buy.
Amazon Enhanced Brand Content: Key to Maximizing Your Product Pages
A+ Content, or Enhanced Brand Content, allows you to educate potential customers on the benefits of this specific product, with the end goals of winning the buy box and satisfying the customer’s needs.
eCommerce Content Strategy that Secures Your Conversion on Amazon
Accurate and thorough copy on your website benefits your sales, even if the customer decides to make the final purchase through Amazon. Both Amazon and your own website should tell customers what to expect when they purchase your product.
The Importance of the Amazon Product Description
Detailed product descriptions can help customers make an informed decision to purchase the product that suits their needs.