Making Halloween Happen in 2020: Taking the “Scare” out of Halloween During the Pandemic with Party City
People still sought ways to find joy in a challenging time, and Party City innovated and adapted to help families safely and conveniently handle social distancing fatigue and boredom.
Your Amazon Prime Day Guide to Boosting Your Sales
You can use Prime Day as an opportunity to bring more attention to your brand and establish brand loyalty with new and existing customers. We have some great tips to help you make the most of Prime time.
In Defense of Long Tail Keywords on Amazon
It’s a mistake to avoid specific and even niche features, uses, and aspects of your product in your product description and backend search terms. Odds are, there are customers with specific needs your product can fill, and they are ready to buy.
Amazon Enhanced Brand Content: Key to Maximizing Your Product Pages
A+ Content, or Enhanced Brand Content, allows you to educate potential customers on the benefits of this specific product, with the end goals of winning the buy box and satisfying the customer’s needs.
eCommerce Content Strategy that Secures Your Conversion on Amazon
Accurate and thorough copy on your website benefits your sales, even if the customer decides to make the final purchase through Amazon. Both Amazon and your own website should tell customers what to expect when they purchase your product.
The Importance of the Amazon Product Description
Detailed product descriptions can help customers make an informed decision to purchase the product that suits their needs.